Vyve’s Christmas Card Art Contest Spreads Holiday Cheer Throughout All Vyve Communities
Eleven-Year Old’s Design Chosen As Official Vyve Christmas Card From Over 800 Entries
Vyve’s Christmas Card Art Contest, which won a Beacon Award for community engagement in its initial year in 2015, was even more successful this Christmas season, receiving over 800 design entries from all nine Vyve service area states.
Eleven-year old Alicia Jimenez from McGehee Elementary in McGehee, AR had the winning design that became Vyve’s official Christmas Card distributed to over 200,000 Vyve households throughout the country. Jimenez won an iPad Mini for herself, $200 in art supplies for her school, and an all school cookies and cocoa party, where all of McGehee turned out to celebrate her win.
The award-winning community relations campaign, having just completed its second year, is far and away the best, and certainly most popular brand integration initiative in company history, but it has become much more than that.
“Certainly from an integrated branding perspective it has been hugely successful,” said Jeffrey DeMond, chief executive officer for Vyve Broadband. “But beyond the marketing aspects, as the campaign has grown organically from company-to-community and back, it has shown how deeply we are engaged with our communities, and how much we care about our communities. At the end of the day, it makes everyone in our company and our communities feel good.”
The contest is simple. Kids 3-12 years old who live in a Vyve market are eligible to design a card of original art that best exemplifies “The Spirit of Christmas” to them. It is heavily promoted to schools, churches, libraries, chambers and Mayor’s offices through Vyve public relations, community relations, social media, digital media and online channels.
Jimenez’s winning design featured a pair of jolly snowman sending season’s greetings, along with falling snow and the Christmas Star. Her design was sent to Hallmark Business Connections who produced Vyve’s official 2016 Christmas Card, now featured prominently online, and on mantels around the country.
The cookies and hot cocoa announcement party was attended by McGehee Mayor Jeff Owyoung, State Representative Mark McElroy, McGehee Elementary Principal Twilla Hardin, McGehee School District Superintendent Thomas Gathen, McGehee Judge Jack May, McGehee art teacher Jamie Sims, and almost 700 McGehee elementary students.
“We continue to be touched and amazed at the great success and goodwill this contest brings to us, and our communities,” said DeMond. “The Spirit of Christmas is alive in all of us.”
For more information, go to VyveBroadband.com. #VyveIsLocal