Vyve Broadband Wins Top Marketing Award at Mid-America Cable Show
Award Reconizes Vyve’s “IncREDible Sale” as Top Integrated Marketing Campaign for Provider with Over 50,000 Subscribers
Vyve Broadband took home one of the top awards at the prestigious Mid-America Cable Show Awards Dinner on September 14th. Recognizing their “IncREDible Sale,” which ran from January through March of 2017, Vyve was awarded a MIDI for Top Marketing and
Promotions Campaign for a provider with over 50,000 subscribers.
The category awards excellence in full marketing campaigns consisting of print, video, digital, social, or radio executions. The Mid-America Cable Telecommunications Association (MACTA) looks for unique and effective approaches to marketing and promotions of any consumer-facing product or service.
Vyve’s IncREDible Sale put a fresh twist on the iconic ‘red tag sale’ approach, which is frequently associated with sales and savings. The sale drove urgency and excitement around aggressively priced standalone Internet services and value-packed Triple Play bundled offerings through fun graphic design and cheeky copy across channels and markets, to prospects and customers alike. “We are thrilled to receive a MIDI Award for our IncREDible Sale. Just as we look to bring cutting-edge technology to our customers, we also look for cutting-edge approaches to marketing and telling our story,” said Diane Quennoz, Senior Vice President of Marketing and Customer Experience for Vyve, who was on hand to receive the award.
MACTA is an industry association formed to help telecommunications providers in the Midwest promote technical excellence, superior customer service, exemplary marketing, and student scholarship. The MIDI Awards are hosted each year to support and honor their membership.